Mobile Ordering Test - First Look & Thoughts

Yesterday we received an email from Six Flags Over Texas' Consumer Insights team asking us to test out a prototype mobile food ordering system. We we asked to test out the functionality of the app by ordering a Double Cheeseburger, 2 Diet Cokes, and an Apple Pie from an example restaurant named Paradise Island. We were able to get a screen recording of the prototype system which can be seen down below...

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As you can see, the Six Flags version of mobile ordering is nearly identical to that of Disneyland and Walt Disney World. You will select a 15-minute time frame for when you want your order to be ready, and when you arrive at the restaurant you will click "I'm Here - Prepare My Order" to have your food cooked and served. This ensures that not too many orders will be placed at one time causing a kitchen backup, but that everyone's meals will be freshly cooked and prepared. In addition to this, dining pass meal and snack credits as well as membership discounts can be applied at participating restaurants. 

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The test name that Six Flags has used for the system is "Quick. Click. Yum!" However, they still haven't decided on a tagline. Options include the following...

Quick. Click. Yum! ... Crave it, click it, eat it! New mobile food ordering app.

Quick. Click. Yum! ... Lightnin' fast food! New mobile food ordering app.

Quick. Click. Yum! ... Less wait, more YUM! New mobile food ordering on the Six Flags app.

Quick. Click. Yum! ... Good food fast... New mobile food ordering on the Six Flags app.

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It appears that Six Flags is really looking to ensure that mobile food ordering will be a success when it launches in its parks later this year. We are extremely excited for this new system as it works flawlessly at Disney and Universal Studios theme parks around the world. Six Flags continues to strive to make the guest experience better than ever before, and the future for the company and its parks looks bright. Are you excited for mobile food ordering? Let us know in the comments down below!